• by Wayne Friedman , December 17, 2018

Local TV stations can now gain advertising analytics measurement through ACR -- automated content recognition -- the smart TV-connected technology, according to one TV data company.

Alphonso says its launching a extension of its TV ad analytics software and services for local broadcasters and station groups.

This will come in three areas: local TV-to-digital re-targeting, where marketers can optimize TV spend across the web and mobile devices; local TV ad insights for data-driven media planning and competitive analysis; and attribution in reporting sales lift and other business metrics.

NBC’s TV station group, already an Alphonso client, is the first company working with the product: Alphonso Local.

Alphonso says 34 million national TV homes have opt-in to its viewership data, coming from smart TVs and other connected devices in the living room.

A number of TV ad tech measurement companies also glean data from ACR technology. Estimates are ACR is a $500 million business and could grow to $5 billion by 2021.