Procter & Gamble partnered with the Environmental Working Group to overhaul its iconic Herbal Essences shampoo and conditioner brand. Two new Herbal Essences shampoos, which go on sale in January,
represent the first "EWG-verified" products from a large company. The nonprofit’s involvement in the revamped products shows how the group is compensating for the Food and Drug Administration's
light touch when it comes to regulating the cosmetics industry.
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