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B2B Brand SafeTstep Deploys Marketo To Send Personalized Emails

SafeTstep, a B2B brand that offers slip-resistant work shoes, is using Marketo marketing technology to send automated personalized emails to customers based on their interests and contracts, as part of a larger move into digital sales. The technology integrates with Salesforce CRM and the brand’s website. 

Read the whole story at Digital Commerce 360 »

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