Bloomberg's TicToc Expands Beyond Twitter

Bloomberg’s TicToca 24/7 news network built for social-media — will expand beyond Twitter next year.

New deals will distribute its content onto connected TV and dedicated apps.

Until now, the 1-year-old network was exclusively living on Twitter. TicToc targets mobile-first millennial audiences, with global, general-interest news in short-form video.



TicToc now boasts half a million followers. It has around 2.2 million average daily views and 1.5 million average daily viewers on Twitter, according to Bloomberg.

This week, a partnership with Reach TV will distribute TicToc videos to over 500 screens in over 30 airports in the U.S. and Canada. Bloomberg plans to expand the distribution to parts of Europe early next year, according to Variety.

TicToc will also launch an owned-and-operated digital video platform in early Q1, with the potential for long-form programming.
Bloomberg plans to develop a OTT streaming network for TicToc where viewers “can catch-up on news for longer periods of time on larger screens,” according to a spokesperson. 

This year, TicToc launched a daily podcast and a newsletter. It's also available on Amazon Echo. It has a team of 70 based in New York, London and Hong Kong.

The network is ad-supported, with a focus on branded native segments and other video ad formats. TicToc has seven founding sponsors, including AT&T Business, CA Technologies, CME Group, Goldman Sachs, Infiniti, SAS and TD Ameritrade.

Next story loading loading..