VMLY&R Is New Lead Agency For Thrivent Mutual Funds

Minneapolis-based Thrivent Mutual Funds has selected WPP’s VMLY&R to be its agency of record, after a formal pitch. The assignment is effective immediately. 

VMLY&R will develop and execute consumer and B2B campaigns and digital experiences. 

The agency will focus on awareness, offers, lead generation and nurturing as well as online engagement and touchpoints. 

“We chose VMLY&R because of their growth mindset and deep commitment to building brands using creativity, data, and technology,” stated Troy Beaver, vice president, Thrivent Mutual Funds. “They’ve built an agency with the expertise to enable full-funnel customer experiences.” 

“We believe that individual investors and financial professionals are looking for trusted brands and that’s what we see in Thrivent Mutual Funds,” added Jon Cook, global CEO, VMLY&R.



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