Mtn Dew Ice is debuting a chilly TV spot starring NBA All Star Joel Embiid and internet personality King Bach.
In the 30-second ad (below), the Philadelphia 76ers’ Embiid — a Mtn Dew spokesperson since last year — and Bach create ice personas who face off on an imaginary ice basketball court on a city street.
Titled “That’s Cold,” the commercial, from BBDO NY, closes with the Jay Rock song “Win.”
It will air first during the 76ers’ Christmas Day game at Boston, on ABC, and run throughout the 2018/2019 NBA season during games broadcast on Turner networks and ESPN, as well as ABC.
Meanwhile, for the holidays, the PepsiCo brand is promoting a seasonal cranberry/pomegranate flavor, Mtn Dew Mash-Up, by encouraging fans to make a fruitcake recipe that uses the soda in the cake and its icing. The recipe was created with Brooklyn-based pie bakery Four & Twenty Blackbirds.
Hundreds of recipes on the internet include original Mountain Dew as an ingredient, according to the PepsiCo brand.