Season Finale: Agency Holiday Greetings Roundup

Just in the nick of time, some procrastinators in the agency ranks are sending out holiday wishes. 

Instead of checking the weather forecast, people can visit Digitas' holiday card this season that relies on the agency's technology to reveal the Digitas Unicorn mascot in festive holiday gear specific to the viewer's location. Created with Digitas teams across the U.S., Costa Rica, and India, there are 18 holiday Unicorn designs in total, including 4 weather filters: toasty, chilly, brisk, and ice-cold. For instance, chilly weather results in ear muffs and a sweater. 

The Publicis-owned agency is also making a set donation to the non-profit One Warm Coat to provide free coats and clothing to those in need as well as encouraging others to do the same. 

Forsman & Bodenfors New York has taken a more self-promotional route with its holiday greeting with a waving snow monster above text outlining the MDC Partners-owned agency's successes over the past 12 months.

Planit's Favorite Things serves an interactive gift guide that features more than 90 videos of agency staffers “pitching” their gift ideas, including a framed photo of Justin Trudeau, a leaf blower, a shark hand puppet, a kangaroo condom, a chainsaw, a cage trap and a Golden Retriever. 

Brownstein Group's holiday card serves as a choose-your-own-adventure game that lets recipients design a personalized holiday story. The game comes in three versions: A Religiously Ambiguous Carol, It's An Advertising Life, and Miracle On S. Broad St. The mad-libs-type exercises require users to remember the differences among adjectives, nouns, and verbs. 

Among all of this year's seasonal greetings, only one came directly from an agency leader. Y&R's CEO David Sable who is transitioning to become a non-executive chairman of VMLY&R is sending out greetings from his own personalized email account wishing recipients a happy holiday season through images that support a season of light, like Christmas trees and Chanukah menorahs before transitioning to what a season of lights mean for those less fortunate like refugees and fire evacuees. Sable notes he making a donation to UNICEF on behalf of recipients.

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