Commentary

10 Most-Read, 10 Most-Important Stories Of The Year

It's that time of year when publications publish lists of their most-read stories, so using today's RTBlog as an opportunity to do just that (below). Below that, is my personal list of my top 10 stories of the year. Enjoy!
MediaPost's 10 Most-Read Stories Of 2018

Revcontent New Program Guarantees Revenue Increase For Publishers

Mazda Intros Updated CX-3, Breaks Brand Campaign

The Colonel And Mrs. Butterworth Do 'Dirty Dancing' Proud

Instagram Rolls Out A Native Payment Feature

AT&T Makes 'Your Thing' Their Thing

Millennials Deleting Facebook App From Phones

Apple Kills The SIM Card

FCC Chair Tells Congress Net Neutrality Rules Harmed Investment

Dear Cable TV, You're Fired! Says Consumer Reports

WPP Turmoil May Put Kantar Into Play, Nielsen Most Likely Suitor

Joe's 10 Most-Important Stories Of The Year (Ranked In No Particular Order)

Publicis' Tobaccowala: Advertising Will Decline 30% In Next 5 Years

Advertising Falls To Lowest Share Of Time Spent With Media Ever

Senator, We Run Ads

Did You Hear The One About The POTUS Who Walked Into His Own Joke?

Trumpela Effect Part 2: White House Alters Official Historical Media Records To Distort What Happened

What's The Value Of An Engaged Consumer Minute? Turns Out It's $1.81

MRC Eyes '100%' Viewable, Begins Researching 'Duration Weights' Too

Character Finds Role On Madison Avenue: Why 'Traits' Are The Next New Thing

Consumers, Industry Split On Ethical Use Of Data To Target People Subconsciously

For Most Americans, Personal Data Privacy Now Rivals The Bill Of Rights

CMO Report Finds 'Time' Rivaling Scarcity Of Tools, Talent 

So Long, 'Donald J. Trump'

Happy holidays!

 

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About the Author

Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.