• by Fern Siegel , December 26, 2018

Trusted Media Brands, a multiplatform media company, has named John Boland vice president, national corporate sales. He reports to Zach Friedman, Chief Revenue Officer.

Boland is based in the company's New York office.

Previously, Boland was senior vice president, Fine Cooking Media, where he was responsible for the strategic direction of Fine Cooking magazine, Finecooking.com and PBS' “Moveable Feast with Fine Cooking” with chef Pete Evans.

During his tenure, Fine Cooking Media recorded a 300% increase in ad revenue cross-platform: print, digital and TV.

Boland has also served as associate publisher of Redbook, associate publisher of Food Network Magazine and publisher of Backpacker and Expedia Travels Magazine.

Friedman stated Boland has “a reputation for creating powerful consumer activation programs for clients that are creative and effective.”

Boland is the latest executive appointment at the company.

In June, Scott Mulqueen became Trusted Media Brand’s vice president, programmatic and data product operations. Before that, he was vice president, programmatic strategy and operations for Time Inc. A few weeks later, former Meredith executive Randy Saperstone was named vice president of digital sales.

Trusted Media Brands is the parent company of Taste of Home,  Reader’s Digest, The Family Handyman, Birds & Blooms, Country, Country Woman, Farm & Ranch Living and Reminisce.

Per Comscore, the Trusted Media Brands Digital Network broke a new traffic record in November, reaching nearly 70 million unique viewers, a 10% increase from 2017.