• by Richard Whitman , Columnist, December 26, 2018

GroupM media agency MediaCom remains the leader in new business development through the first 11 months of 2018, according to the latest tally from R3 Worldwide.

That’s both globally and for the U.S., per R3, which estimates that the agency has accrued estimated annualized win revenue of $236.2 million through November for 159 wins.

Omnicom’s OMD remains number two-ranked on the global new business list with estimated win revenue of $193.1 million for 294 wins year-to-date through November.

Interpublic’s Initiative is third-ranked with $91.5 million in win revenue from 146 wins.

Rounding out the top 5: Havas Media ($106.1 million from 187 wins) and Publicis Media ($73 million from three wins).

Through November R3 estimates that global net new business revenue (which factors in losses) amounted to $1.03 billion, up nearly 22% from the same period a year ago.

In the U.S., top-ranked MediaCom has an estimated $73.9 million in year-to-date win revenue and 17 wins.

Second-ranked Starcom (thanks to its recent Fiat Chrysler win) has an estimated $58 million in win revenue for four wins.

Hearts & Science is third-ranked with $83 million in win revenue (but was on the losing end of the Fiat Chrysler pitch) and seven wins.

Rounding out the top 5 in the U.S.: Blue 449 ($40 million from 2 wins) and Initiative ($39 million from 9 wins). 

Total U.S. net new business revenue for media agencies through November: $350.9 million, up 44.5%.

Well, that’s something to celebrate.