Around the Net

Native Programmatic Looking Good

  • Adweek, Wednesday, December 26, 2018 5:47 PM
Native advertising is still important as a premium ad vehicle that emphasizes quality of consumer engagement over the inconsistency of the open exchanges, which are rife with fraud. There are also additional publisher opportunities beyond straight CPMs. Widgets can provide audience development, yield management, content syndication and internal content amplification (re-circulation) benefits.

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