WW Launches New Campaign, Adds Brand Ambassadors

WW, formerly known as Weight Watchers, has tapped Robbie Williams and Kate Hudson as global ambassadors.

They will appear with other celebrities, including Oprah Winfrey, in a new global campaign called “For Every Body.”

The campaign, from Anomaly, kicked off December 26.

Hudson will be featured in marketing materials globally, while Williams, a singer and judge on "The X Factor," will be featured in Europe, Australia, New Zealand and Canada.

According to WW, Hudson and Williams will share their “wellness journeys, encouraging people to share their own reasons for getting healthy in 2019.”

Anomaly joined WW in May to oversee global brand strategy and creative.

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