• June 20, 2004

Weather.com, the website of The Weather Channel, ranks as the 10th largest site, according to Nielsen//NetRatings. The audience measurement firm reported that 27 million people visited weather.com in May. The Weather Channel Co. reports that its online and offline properties reach a total of 103 million consumers each week. The Weather Channel Interactive reports that May ad revenue rose 57 percent versus May 2003 data; first quarter revenues rose 78 percent over the same period in 2003.