P&G Launching 6 Connected Products At CES

Procter and Gamble is launching six new connected products at CES, the first time P&G is exhibiting at the annual tech confab.

The new products include Olay’s Skin Advisor platform, which uses artificial intelligence to provide personalized skincare analysis and recommendations by analyzing selfies along with a consumer questionnaire.

P&G is also introducing SK-II Future X Smart Store, using facial recognition and gesture-driven experiences for beauty retail shopping.

Artificial intelligence is also being deployed for the Oral-B Genius X Toothbrush, which recognizes how users are brushing and provides personalized feedback.

The new Heated Razor by P&G’s GilletteLabs features a warming bar that heats in under a second. The Opte Precision Skincare System combines camera optics, proprietary algorithms, printing technology and skincare in a device that scans the skin.

Rounding out the product introductions is Airia, a smart home fragrance system that creates scents with the touch of a button.

“We’re living in a time of mass disruption, where the exponential power of technology combined with shifting societal and environmental forces are transforming consumer experiences every day,” stated chief brand officer Marc Pritchard. “P&G is integrating cutting-edge technologies into everyday products and services to improve people’s lives. We’re combining what’s needed with what’s possible.”

Additional products are scheduled to be introduced on Tuesday in P&G’s LifeLab exhibit when CES opens to the public.

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