Zenith is appointing Matt James as global brand president, succeeding Vittorio Bonori, who was recently appointed Publicis Groupe Italy CEO.
James will relocate to Zenith's London headquarters, reporting to Publicis Media CEO Steve King.
James is a familiar face at Publicis Groupe, having joined the in 2010 as managing director, Starcom UK.
After a stint at Nine Entertainment, he returned to Publicis Groupe in 2015 as CEO, ZenithOptimedia Australia and New Zealand, before becoming CEO, Publicis Media for the ANZ region the following year.
During the transition, James will serve in a Publicis Media leadership role for ANZ until his successor is named.
"Matt is a highly respected agency leader who has worked in London, Paris and Sydney and been at the forefront of driving growth for many of the world’s leading brands," says King. He noted James would "take Zenith from strength to strength.”