Verizon Media Extends Native Ads Deal On Microsoft Properties

Verizon Media, formerly Oath -- a combination of acquired companies such as Yahoo and AOL -- has signed a new multi-year global native advertising deal with Microsoft.

The agreement, which does not include search advertising, gives marketers working with Verizon Media access to 20% more native inventory through the Oath Ad Platforms.

The ad formats will serve on Microsoft News and MSN.

The deal also extends the two companies' existing relationship with video, display and content marketing across Microsoft properties, including MSN, Outlook and XBox.

"We help advertisers easily solve their business challenges with our unified ad platforms, and we're continuing to build on this strong foundation by introducing even more high-quality, global inventory through this deal," stated Guru Gowrappan, CEO of Verizon Media.

Microsoft properties reach almost 500 million people monthly, according to the companies. Oath Ad Platforms will serve native ads across every page of Microsoft News/MSN in more than 30 countries worldwide.

Native ads on the MSN home page and article pages offer a larger storytelling canvas for brands, including some exclusive placements that are only available through Oath Ad Platforms.

As programmatic native inventory becomes available on additional Microsoft properties, this inventory will also become available through Oath Ad Platforms.

Verizon Media reported that it had closed 2018 with double-digit growth in native advertising year-over-year.  

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