• by Larissa Faw , January 10, 2019

The BMF Media Group is celebrating its 15th anniversary with a brand identity overhaul that’s partly designed to raise awareness. It also serves as a rallying point for BMF employees, including the 40+ new hires in 2018. That takes the agency's employee count to over 100.

Name-wise, experiential specialist BMF is dropping The and Media Group from its name, but the larger brand refresh, all conducted by Nights & Weekends, includes a new website, logo, social media, tagline, and related materials.

The refreshed tagline, “made to inspire," is meant to "convey modern simplicity, worldly sophistication and a bold confidence," says an agency spokesperson. 

This is the first significant makeover for the agency since its 2003 launch. 

“We want to highlight that BMF has advanced to now provide additional services that amplify and enhance event production and experiential, such as research and analytics, and PR services,” the spokesperson said.

These expanded services have helped the agency land new projects from Calvin Klein and W Hotels and new clients like Colgate and Samsung SmartThing.

“BMF came of age during the digital era," says Bruce Starr, cofounding partner, BMF. “The complexity of modern marketing will only keep increasing as consumer expectations change in response to new technologies and trends.”