Sinclair In Deal To Push TV Broadcasting In Cars

Sinclair Broadcast Group, one of the largest groups of U.S. TV stations, has struck a deal to develop a digital broadcasting network-based automotive electronics technology.

Using ATSC 3.0, the next-gen broadcasting technology standard, the effort will allow drivers to get in-vehicle HD terrestrial TV broadcasting.

Sinclair is partnering with Harman, an electronics device design company, which specializes in automotive, and SK Telecom, the Korean mobile telecommunications company.

The announcement was made at the Consumer Electronics Show in Las Vegas.

It will also enable drivers to get secure firmware updates, map updates through terrestrial digital broadcasting facilities operated by Sinclair throughout the U.S.

Sinclair says the technology will also be deployed in other local broadcast facilities when it become available.

The companies intend to unveil the automotive platform and related equipment at the 2019 National Association of Broadcasters Show in April.

ATSC 3.0 standard intends to offer broadcast stations new revenue opportunities -- including advertising efforts -- on new digital platforms, such as mobile and traditional TV. Cars are a major advertising categories for TV stations.

Sinclair owns, operates and/or provides services to 191 television stations in 89 markets.

6 comments about "Sinclair In Deal To Push TV Broadcasting In Cars".
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  1. John Grono from GAP Research, January 10, 2019 at 4:18 p.m.

    Pure genius.

    I always feel much safer when the drivers around me are watching TV rather than the road and traffic.

  2. David Scardino from TV & Film Content Development replied, January 10, 2019 at 5:01 p.m.

    I can only (heartily) second that emotion.

  3. Kurt Lowell from Trendvision, January 10, 2019 at 5:22 p.m.

    This has got to be an Onion article. I refuse to believe they think this is a good idea.

  4. David Scardino from TV & Film Content Development replied, January 10, 2019 at 5:25 p.m.

    Oh, man, I can. Is it "The Year of Mobile" yet?

  5. John Grono from GAP Research replied, January 10, 2019 at 5:31 p.m.

    David, I actually got an invitation to the  "Year of the Mobile"'s 18th birthday party.   I took my Nokia 3310.


  6. David Scardino from TV & Film Content Development replied, January 10, 2019 at 5:46 p.m.

    Bravo!

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