Outside TV Taps Telaria To Monetize Connected TV Inventory

Outside TV, a video content company that specializes in outdoor lifestyle and adventure sports programming, is turning to the supply-side video ad platform Telaria to monetize its newly expanded connected TV inventory.

Outside TV recently struck a deal with Samsung to have its app preloaded onto all new Samsung smart TVs, a deal that will significantly scale up the video publisher’s reach in CTV.

Marketers will now be able to buy that CTV inventory programmatically, while giving Outside TV access to real-time data and live reporting within Telaria’s VMP.

CTV is becoming a key battleground for small and midsize video publishers looking to maximize their video ad revenue.

The big screen and its associated viewing habits typically drive stronger CPMs and engagement.

Next story loading loading..