• by Alex Weprin , January 11, 2019

Outside TV, a video content company that specializes in outdoor lifestyle and adventure sports programming, is turning to the supply-side video ad platform Telaria to monetize its newly expanded connected TV inventory.

Outside TV recently struck a deal with Samsung to have its app preloaded onto all new Samsung smart TVs, a deal that will significantly scale up the video publisher’s reach in CTV.

Marketers will now be able to buy that CTV inventory programmatically, while giving Outside TV access to real-time data and live reporting within Telaria’s VMP.

CTV is becoming a key battleground for small and midsize video publishers looking to maximize their video ad revenue.

The big screen and its associated viewing habits typically drive stronger CPMs and engagement.