Super Bowl Ad Price Inflation Lags Regular NFL Season
- by Joe Mandese @mp_joemandese, January 14, 2019
The average price of a 30-second spot in the Super Bowl has nearly doubled over the past 10 years, but that inflation isn’t keeping pace with the average cost of a regular NFL season unit, according to an analysis released today by WPP’s competitive ad tracking unit, Kantar Media.
According …
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