Meet The Ad Industry's Longest Audience Acronym: Nielsen's 'OTA+vMVPD'

In what is perhaps the most convoluted acronym created by the digital media industry to date, Nielsen is introducing the “OTA+vMVPD,” a TV household segment consisting of over-the-air (OTA) homes that also have virtual multichannel video programming distributor (vMVPD).

Dubbing it a “third offspring” of the OTA marketplace, Nielsen describes …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications