- The Drum, Monday, January 14, 2019 7:57 PM
Fender is focusing on women and beginner players in its marketing efforts. The music company has added nearly four million people to its social channels since 2016. “These pages have been shaped
to act as community hubs catering to first-time players in need of support and advice, as well as veteran jammers that enjoy content celebrating its rock ‘n’ roll history,” according
to
The Drum.
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