Around the Net

Gillette Ad Will Backfire, 'Marketing Week' Columnist Believes

If you're having the conversation at work as to whether the new Gillette ad is well advised or not, Mark Ritson's column in Marketing Week could be worth a read. He is labelling the move as one that takes the razor company to "brand purpose hell" and will result in a serious challenge to its market dominance. Telling men they are not good enough and need to improve will backfire, he argues.

Read the whole story at Marketing Week »

Next story loading loading..