• by Larissa Faw , January 16, 2019

DDB Canada is appointing Brent Choi as both chief executive officer and chief creative officer, altering the agency's leadership structure with this new dual role. Current president and COO Lance Saunders departs DDB after nine years to pursue "new entrepreneurial ventures."

While he will be based in Toronto, Choi will oversee the agency’s creative offering across all platforms in Canada, including TRACKDDB, Tribal Worldwide Canada, TracyLocke and Twice. 

Choi joins DDB after a six-year term at JWT swiftly rising through the ranks, first as chief creative and integration officer, then as CCO at JWT NY’s flagship office, followed by a dual role as president of their Canadian operations, and CCO Global Brands.  

Reporting directly to both Wendy Clark, president, CEO, DDB Worldwide and Ari Weiss, chief creative officer, DDB North America, he will officially start February 4, 2019.

“In this business, it is rare to come across a stand-out leader who is equally wired for both the right and left sides of the brain and with Brent’s business mastery of this combination, a new leadership era is on the horizon,” said Clark. “With Brent’s business degree from Ivey and 25+ Cannes Lions to his name, it is rewarding to see DDB’s tradition of having the best creatives in top leadership positions continue."