• by Richard Whitman , Columnist, January 17, 2019

Social-media management platform Sprinklr has selected WPP agency VMLY&R as its digital AOR.

The agency is tasked with leading a brand repositioning for the client.

Sprinklr, works with 1,500 brands, including major ones like McDonald’s, Microsoft and Nike.

Sprinklr’s vision is to become “the world’s most-loved enterprise software company.” Everybody wants to feel the love, right?

And it hopes to issue an IPO some day. What better way to show your love for the firm than by buying up some of its post-IPO stock and making its managers filthy rich? And maybe yourself, down the road. Who knows?

Look at Facebook; it made a lot of millionaires out of its early investors.

Of course now, it’s not feeling the love so much.