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Brand Purpose Or PC Guff? Gillette Debate Continues

  • MediaTel, Thursday, January 17, 2019 9:11 AM
Is Gillette a massive corporation which should stick to speaking "brand truths" as it tries to sell more razors or is its move into brand purpose to be applauded. The debate over the shaving giant's latest ad which tells men to call out and challenge inappropriate toxic masculinity rumbled on in Mediatel, which has sought the opinion of some top adland commentators.

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