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P&G Media Reshuffle Shows In-Housing Still On Table

  • The Drum, Friday, January 18, 2019 10:10 AM
There's an interesting take on P&G's decision to hand more of its media business to Carat this week in The Drum. The site points out that the company internal agencies pitched for more business and won an oral care account. Hence, it suggests, the move shows P&G is still looking at efficiencies through in-housing.

Read the whole story at The Drum »

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