• by Ray Schultz , January 22, 2019

Dyspatch has introduced a editing tool that it says allows brands to create and change triggered emails without having to edit or deploy code, while allowing departments to control their own content.  

Visual Editor is designed to cut “production time and cross-functional dependency for transactional emails,” states Matt Harris, co-founder and CEO, Dyspatch.

The company claims that firms using Visual Editor can:

• Control brand elements such as logos, headers, copy and color palettes, while adding cross-sell and upsell offers
• Enable product teams to own calls to action, product information and data elements
• Allow legal teams to maintain compliance by letting them control relevant content, including unsubscribe footers

Dyspatch cites a recent study it conducted, showing that transactional and triggered emails generate open rates of up to 69% higher than regular marketing campaigns, and click-through rates as much as 165% higher.

However, those opportunities are too often lost due to the challenges organizations face in creating and updating these emails,” Harris adds.

Visual Editor serves as a complementary offering to the firm’s code editors, which allow user to create content blocks and templates.  It also allows those content blocks to be used by multiple teams.

Dyspatch offers an email production platform for enterprise organizations. However, unlike other services, it focuses on transactions.

“The major enterprise offerings like Oracle Cloud and Salesforce are designed for promotional and marketing email,” Harris said at the time of last year’s launch. “Dyspatch is designed for transactional emails — the welcomes, times-up, and payment receipts.”