Pringles Releases Final 'Sad Device' Super Bowl Spot

After releasing three teaser videos last week, Pringles has unveiled its actual 30-second ad for Super Bowl LIII, below.

As indicated, the ad features a smart device, with a habit of complaining about its inability to stack Pringles or taste any of the 318,000 possible flavor-stacking combinations.

Two guys listening to the device find a quick way to get it off its whining jag, however: They order it to start playing the classic Lipps Inc. tune “Funky Town.”  

Grey Group has also produced a 15-second version of the ad.

In conjunction with the game ad, fans from the teams’ home cities, Los Angeles and Boston, will be able to tweet @Pringles on Jan. 31 and Feb. 1 for a chance to win flavor stacks themed to their cities, delivered by Fooji.



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