CPB Lands Sorel Outdoor Creative; BSSP To Handle Paid Media

Columbia Sportswear appoints Crispin Porter Bogusky (CPB) as creative lead agency for its Sorel brand while handing paid media duties to BSSP.  

CPB will be tasked with helping Sorel develop a new creative platform coinciding with the outdoor brand's largest fall collection to date debuting later this year.


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