• by Steve McClellan  @mp_mcclellan, January 28, 2019

Family dining chain Village Inn has launched a new ad campaign called “Anti-Brunch” that pokes fun at trendy, overpriced brunch spots with their long lines and hard-to-pronounce ingredients and acquired-taste menus.  The antidote (of course): a meal at Village Inn.

It’s the first campaign for the brand from ad agency WorkInProgress which Village Inn appointed AOR late last fall.

The first work keys off the idea of the client coming to the rescue of people who are waiting in long lines at trendy brunch spots, with shuttles that take hungry diners back to a Village Inn for a “real” meal.

Sample the work here, here and here.