Cincinnati-based media agency Empower has added two creative agency veterans to its senior leadership team.
Tinus Strydom has been appointed chief creative officer and Karyn Kerner joins as lead strategy officer.
Strydom was previously executive creative director at Grey Group Singapore and a creative director at Bartle Bogle Hegarty.
Kerner was previously with FCB where she worked on strategy for Motorola and earlier served at DDB.
“We’re in an era where advertising is trying to define itself,” stated Rob FitzGerald, president at Empower. “These two key hires give us a competitive edge by bridging the gap between media and message under one roof.”