- The Drum, Wednesday, January 30, 2019 8:35 AM
Unilever is testing out a new cross-media analytics methodology which it believes can help ensure the maximum reach without duplication. The Drum
reveals it has been testing out the system
with Facebook, Google, Twitter and Kantar Research to see if it offers an improvement and now wants other brands to adopt the new approach to see if it works for them.
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