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Publicis Groupe Buys Out Saatchi & Saatchi's Blue 449 Shares

  • Campaign, Friday, February 1, 2019 8:15 AM
Campaign is reporting that Saatchi & Saatchi has doubled its money by selling its 25% stake in Blue 449 to Publicis Groupe in a deal that values the agency at GBP100m. Publicis Groupe now owns the agency entirely.

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