Super Bowl may be America's biggest media buy, but it's also one of its biggest retail buys. According to a Statista analysis of data from the National Retail Federation, Americans will spend $14.8
billion at retail for purchases related to the Super Bowl, including beer, snacks and new television sets.
The Super Bowl retail effect will average $81 per American consumer, the
same as last year, and just $1 less than the $82 high mark set in 2016.