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Chipotle Hopes To Lure Customers Back

  • Time, Sunday, February 3, 2019 7:06 PM
Chipotle Mexican Grill was once the envy of entrepreneurs everywhere, growing from a single location in Denver into a billion-dollar burrito empire by 2006, the year the company went public. Then came the meltdown in 2015, which included  a norovirus outbreak in California and salmonella in Minnesota followed by a high-profile outbreak of E. coli in Washington State and Oregon, and then another norovirus incident in Boston, notes Time. Now, a new management team aims to lure consumers new and old, with tactics ranging from a customer-loyalty program to beefed-up delivery options.

Read the whole story at Time »

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