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Zara's New Logo Reflects Evolution Of Fashion Branding

If Slack, Kate Spade and Zara are any indication, it would seem brands changing their logos with no warning is a new trend. Zara’s new look is proving controversial, with fans and detractors weighing in on Twitter with arguments about the type design. But some feel strongly that it is a step forward for the brand, according to Fast Company.

Read the whole story at Fast Company »

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