Study Finds Number Of Brands Surging On Snapchat, But Most Are 'One-Offs'
- by Joe Mandese @mp_joemandese, February 6, 2019
The number of brands advertising on Snapchat surged to 1,400 in 2018. That's the good news for the burgeoning social media app.
The bad news is the vast majority of those campaigns were "one-offs" that ran only for one quarter or less, according to an analysis released today by media …
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