• August 16, 2005

Fuse, the music network that actually plays music videos, has launched a quirky campaign that envisions how teenagers might occupy their time if Fuse didn't exist. "Life Before Fuse" launches this month, and consists of TV, print, and radio components. The creative includes dressing a dog in lingerie, skating and biking in an empty, plastic, portable pool, and roasting hot dogs on a bonfire made with old furniture. Each ad ends with the tag line "amusing you in ways that other things can't," reminding viewers to check local listings for Fuse. TV ads will run throughout August and September on ESPN, BET, Comedy Central, Cartoon Network, E!, FX, Discovery, MTV, MTV 2, Sci-Fi, Nick at Nite, and TBS, among others. Print ads debut in the September issues of Vice, Fader, Jane, Blender, and Spin. Amalgamated created the campaign.

--Amy Corr