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Chipotle Beats Earnings Estimates After Marketing Shift

  • CNBC, Friday, February 8, 2019 8:55 AM
Chipotle launched a campaign themed "For Real" in September to showcase its fresh ingredients and food preparation. The company also ran a free delivery bowl campaign to promote its partnership with Doordash. New or infrequent customers made up nearly half of the people taking advantage of the offer. Digital orders in the fourth quarter rose 66%, accounting for $158.6 million in revenue, or 13% of sales.

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