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Google Adds Video To Responsive Display Ads

  • Google, Friday, February 22, 2019 1:13 PM

Google now allows marketers to add YouTube video assets to Google responsive display ad (RDA) campaigns. The news announced Thursday included two reporting updates for responsive display ads. Google said it built the ads to help marketers adapt to a diverse mix of content types and screen sizes. This expands the reach into new inventory and improve performance with sight, sound and motion.

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