Early morning stock-market trading of The Trade Desk was up a massive 32% to $198.10. Roku was up a strong 21% to $62.38.
On Thursday, The Trade Desk said it posted sharp gains in revenue in the fourth-quarter 2018 -- up 56% to a $160.5 million. Next year, it expects $3.2 billion in gross advertising spend to go through its systems, pulling in company revenue of $637 million.
Also on Thursday, Roku posted 46% gain in revenue to $275.7 million in the fourth quarter.
For all of 2019, the OTT platform/set top box company estimated net revenue to grow 36% to $1 billion.
Two other data-driven ad-tech automated software companies also showed gains: Telaria grew 16% to $3.71 and Rubicon Project was 5% higher to $5.14. Rubicon hit a 52-week high on Friday.