Marketers Give Mixed Grades On Listening For Data Signals, Struggle To See Customers As 'Humans'
- by Joe Mandese @mp_joemandese, February 26, 2019
Most marketers feel they are doing at least an “okay” job of listening for important behavioral signals about their customers, but a significant number feel they may already have lost sight of the most important thing those signals are supposed to represent: human beings.
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