Motive is opening its first international office with an outpost in Toronto, Canada.
The move follows an expanded remit from client PepsiCo North America and coincides with a growth strategy aimed at new markets.
The Toronto office also marks the first Canadian location for Motive parent Project Worldwide.
The Toronto team will be led by Brian Flaman, formerly of Mosaic North America, where he spent a decade in the Toronto office leading major brands such as The NFL, Samsung, LEGO and Walmart.
Flaman joined Motive in December 2018 to lead the agency’s Canadian expansion. He will oversee client services and new business development.