- Reuters, Wednesday, February 27, 2019 12:56 PM
Walmart plans to consolidate ad sales for its stores and websites, Reuters reports. “Walmart’s suppliers, such as Procter & Gamble Co, Unilever Plc and Mondelez International Inc, can
deal with one inhouse ad team instead of different groups within and outside the retailer,” it writes. Citing Forrester Research, Reuters notes that about 300 million shoppers visit
Walmart’s stores every month, while millions visit its site to make purchases."
Read the whole story at Reuters »