MediaCom, Horizon Dominate 2018 New Media Biz In U.S.
- by Joe Mandese @mp_joemandese, February 28, 2019
GroupM's MediaCom and independent Horizon Media were the winningest new biz media shops in the U.S. in 2018, according to estimates from Comvergence's just-released New Business Barometer, 2018.
While MediaCom dominates in total new business, Horizon had better net new business results after factoring for losses and retentions.
Among the …
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