WPP shopper marketing and ecommerce specialist Geometry has appointed Beth Ann Kaminkow global CEO. She succeeds Steve Harding, who leaves after six years in the post and 14 years at WPP.
Kaminkow is currently CEO of Kantar Consulting Americas. There is no word yet on her successor.
Geometry was formed when WPP brought together OgilvyAction, G2 and JWTAction six years ago. Harding led the merger.
Kaminkow starts in April, while Harding will remain at the company through a transition period of a few months.
Prior to joining Kantar in 2016, Kaminkow was global CMO of Westfield Corp. Previously at Omnicom, she was CEO of TracyLocke.