When it comes to video advertising, TV is still king, but digital video is growing fast.
According to Nielsen, digital video advertising is driving significant double-digit incremental reach, particularly when it comes to reaching consumers age 18-49 years old. The Nielsen data showed that digital campaigns drove 16% incremental reach …
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I’m confused. TV plus digital reach means reach by
TV and Digital. That is not incremental reach. That is overlap.
@Jack Wakshlag: I agree with your assessment, but that is what Nielsen reported, even if it's not explicitly delineated by the data it provided to illustrate its findings. Sorry, I will go back and see if they can illustrate it better than that confusing Venn diagram.
Agree that there is a difference between incremental reach and overlap. Incremental reach is always the part that adds new viewers, not ones reached again. It is reach that you wouldn’t have otherwise.