Just in time for spring, three agencies are refreshing their images.
Frank Collective is shedding its loud, in-your-face imagery and introducing blue and charcoal grey into its look because “we aren’t just black and white,” according to the agency.
The shop believes the font is more elegant and clean, embellished with cursive lettering.
Peter Mayer is recognizing its 50th anniversary through a rebrand that modernizes the New Orleans-based ad agency's business strategy based more on the current and future needs of the industry and clients, says an agency representative.
The new mission statement seeks to help “brands move people" rather than outline specific or perhaps outdated advertising lingo, as well to “find their thing" in the coming years.
The new tandem bike logo is designed to represent the agency's approach to client partnership, and includes “an invitation to join us on a journey of discovery and purpose." This refresh debuts across agency websites and social pages.
Brite Media Group is unveiling a company-wide rebranding under the name “Mesmerize" to integrate three companies — Brite Media Group, Mesmerize Marketing and Clean Zone Marketing — under the umbrella Mesmerize moniker.
Mesmerize Marketing and Clean Zone Marketing were acquired by Brite Media Group in the last two years.