Preeminent public broadcaster WGBH, Boston is adding some powerful talent from the commercialized world, naming former Young & Rubicam Brands chief Ann Fudge chair of its board of trustees, and naming digital marketing vet Tina Cassidy its new CMO.
Cassidy, a native New Englander, joins the public broadcaster and award-winning producer from digital shop InkHouse, where she was executive vice president and chief content officer at InkHouse.
She began her career as a journalist, primarily as a reporter and editor at The Boston Globe.
Fudge, meanwhile, succeeds Rick Burnes as chair. He becomes chair emeritus.