God Bless Madison Avenue, WGBH Appoints Top Ad Talent

Preeminent public broadcaster WGBH, Boston is adding some powerful talent from the commercialized world, naming former Young & Rubicam Brands chief Ann Fudge chair of its board of trustees, and naming digital marketing vet Tina Cassidy its new CMO.

Cassidy, a native New Englander, joins the public broadcaster and award-winning producer from digital shop InkHouse, where she was executive vice president and chief content officer at InkHouse.

She began her career as a journalist, primarily as a reporter and editor at The Boston Globe.

Fudge, meanwhile, succeeds Rick Burnes as chair. He becomes chair emeritus.



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